May 2013

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Diesel AW Preview 2013 Men’s Collection

Diesel AW Preview 2013 Men’s Collection Diesel builds its entire existence around the passion for what it does. With a founder who sees his work as an art and not a science, the company has redefined how a brand sees and communicates with its customers since 1978. Diesel is a remarkable company with a unique mindset. A mindset which puts sales and profit second to building something special, something “cool” and something which can change the world through fashion. Diesel’s 2013-2014  AW Mens Collection comes with treated indigo, classic tailoring... Read More

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How Men Should Wear a Shirt

How Men Should Wear a Shirt Too many men wear ill-fitting shirts as they make even a good looking guy look sloppy and not put together. Even expensive fabrics that are poorly fitted will cheapen the look you are going for. Every man should have a white and a blue long sleeved shirt. They are versatile colours and go amazingly well with nearly everything you can find. Whether you’re just relaxing at home or off out somewhere, shirts as casual wear are a great way to separate yourself from a... Read More


Men’s Blue for a Summer Shade

Men’s Blue for a Summer Shade Is there one colour that men seem to wear the most, well yes there is, and that’s blue. And this season is no exception, except it’s brighter and bolder than usual. Every season one colour is thrown into the fashion spotlight and for spring/summer 2013 it’s the turn of blue, from deep navy and bright cobalt through to pale sky and metallic azure, any hue will do. What does it have to offer,  we are not talking bright highlights, we are talking vibrant solids... Read More

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Fast Drive – Hugo Boss Orange SS13 Campaign

 Fast Drive – Hugo Boss Orange  SS13 Campaign Relaxed, classy and cool. BOSS Orange is HUGO BOSS’ urban casual wear collection aimed at men and women who like to retain their own individual style. Fast Drive, the Hugo boss Orange 2013 campaign is joined by male model Mathias Lauridsen, taking a drive in the season’s colourful, geometric-inspired prints. Dan Martensen photographs the pair’s sunny outdoor excursion in a fast-car look. After fronting Hugo Boss Orange’s spring 2013 eyewear and watches campaign,with Monika “Jac” Jagaciak  and Mathis Lauridsen, who appears once more before the lens... Read More

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Denim: What’s your blue?

How to wear denim…. Into wearing denim? It’s a man’s must, whether jeans or jacket or the good old cowboy look of the denim shirt.  When wearing any type of denim, it’s cool to remember that as a usual rule, less is more. Start with a clean, dark one-rinse or be brave and go raw.  When going for jeans, it’s fashion  and  is not that complicated, it’s more about proportion than knowing about the newest look that’s available. A shorter man, for example, should always wear a tapered leg. The... Read More

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G-Star RAW SS 13 Lookbook

G-Star Raw SS 13 Lookbook G-Star RAW or commonly called just G-Star, is a Dutch designer clothing company that produces urban clothing. G-Star was founded in 1989, specialising in riding cars street clothes in Holland. Jeans, shirts, and other articles of clothing were produced. In 1996, G-Star introduced raw denim jeans, which were untreated and directly from the factory. The number “96” is sewn into numerous G-Star products in reference to the year that raw denim was introduced. G-Star Raw comes in this lookbook with oversized jeans, jackets and shirts... Read More


Loake England: A Tradition of Fine, Handmade Shoes

Loake England  Shoemakers Loake are one of the oldest and most well-loved of English quality shoe brands. In 1880 three brothers began a tradition of fine, handmade shoemaking that five generations of the Loake family have been proud to maintain. Their focus is entirely on their shoes and making the best and its unique comfort technology has extended its collection too include both classic and contemporary designs footwear. Loake keep their advertising is quite low-key compared to other English shoe brands. The construction of a pair of Loake Goodyear welted shoes... Read More

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True Religion Campaign SS13: California Cool

True religion campaign 2013: California Cool Californian spirit,  that’s True Religion Campaign 2013 with the inspiration from one of  favourite places in the world – Malibu.  With old prints, natural sophistication with blue jeans and sandy beaches. Putting  together an array of white washed blues and intriguing indigos that gives you a unique take on vintage laid-back luxe. A sunny California culture are the driving force behind the Religion’s summer 2013 collection. For over a decade, industry veteran Jeffrey Lubell built an empire based on the principles of quality of... Read More

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Accessorise for Style

Accessorise for Style  Everyman needs those important accessories, from new variations of men’s handbags, different headwear and attractive jewellery that will help bring individuality to any look. Accessorising is one of the the key differences between a good outfit and a great outfit. Don’t go overboard  with too many different items, remember the saying: ‘less is more’, keep it simple. Men’s accessories have exploded into the mainstream over the last few years, and it’s now probably the time when guys are wondering which accessories they should integrate into their wardrobe.... Read More