DSquared2 is the fashion label of identical Canadian twins, Dean and Dan Caten. The brothers are known for their innovative apparel designs, fragrances and footwear and for staging elaborate fashion shows.
The first flagship store was established in Milan in 2007, and since then the demand for the store has caused it to expand its stores worldwide. Their designs have been worn by Tokio Hotel's lead singer Bill Kaulitz, Justin Timberlake, Ricky Martin, Nicolas Cage, and Lenny Kravitz. Made in Italy, but promoting the motherland, Canada, the designers feature a patriotic apparel with a twist of contemporary fashion taste.
DSquared2's design was also featured in Britney Spears 2009 world tour The Circus Starring Britney Spears and Tokio Hotel's Welcome to Humanoid City tour. They have been featured on America's Next Top Model , appeared in the music video for Fergie's "Clumsy” and The Black Eyed Peas' "I Gotta Feeling", were commissioned for 150 by Madonna for her Drowned World Tour 2001, and were selected to design the new official uniforms for football team Juventus. Obviously, the celebrity world loves this brand, and due to the originality, elegance and liveliness of their designs, we can see why.