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DSquared2 is the fashion label of identical Canadian twins, Dean and Dan Caten. The first flagship store was established in Milan in 2007, and since then the demand for the store has caused it to expand its stores worldwide. The brothers are known for their innovative apparel designs, fragrances and footwear and for staging elaborate fashion shows. A runway show in 2005 ended with Christina Aguilera stripping male models of their clothes. In September 2007, the DSquared2 fashion show in Milan featured Rihanna entering the stage in an American muscle car, followed by a runway walk. In January 2010, the DSquared2 Autumn/Winter 2010 menswear show in Milan featured Bill Kaulitz descending from the ceiling in a caged elevator à la Rocky Horror Picture Show, followed by a runway walk. Their designs have been worn by Tokio Hotel's lead singer Bill KaulitzJustin TimberlakeRicky MartinNicolas Cage, and Lenny Kravitz. In 2000–01, Madonna commissioned them to design over 150 pieces for her Drowned World Tour 2001 and "Don't Tell Me" music video.  DSquared2's design was also featured in Britney Spears 2009 world tour The Circus Starring Britney Spears and Tokio Hotel's Welcome to Humanoid City tour. They have been featured on America's Next Top Model , appeared in the music video for Fergie's "Clumsy” and The Black Eyed Peas' "I Gotta Feeling", were commissioned for 150 by Madonna for her Drowned World Tour 2001, and were selected to design the new official uniforms for football team Juventus. Evidently, the celebrity world loves this brand, and due to the originality, elegance and liveliness of their designs, we can see why.