Stemming from perhaps one of the most prestigious fashion brands in history, Emporio Armani carries with it a name which epitomises quality and high fashion. Emporio Armani retails ready-to-wear haute couture leather goods, shoes, watches, and accessories. This element of the Armani name is an informal, versatile and cutting brand, aimed at the young people of both genders. It offers a trendy yet sporty product, which characterise the Emporio Armani lifestyle. The brand offers classic as well as fashion-orientated styles and provides designs in a range of different materials. Emporio Armani focuses on trends and modern traits and is the only Giorgio Armani diffusion line designed by Giorgio Armani himself. It houses boutiques all around the world and is the biggest and most successful company under the Armani name, being considered more modern and fashion forward than its sister brands.