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Founded in Amsterdam in 1989, G-Star RAW is a Dutch clothing company. It produces urban clothing, which takes inspiration from vintage military attire from around the world. Such a source can be detected in their special pocket constructions and use of trims.. The brand specialises in making an unwashed, untreated denim known as ‘raw denim’, which causes its denim jeans, shirts and jackets to have a highly unique and distinctive appearance. It is a timeless lifestyle brand which appeals to a large audience and has caught the attention of a number of celebrities, including Pharrell Williams. This is to the extent that in February 2014, Pharrell announced a collaboration between G-Star RAW and his textile company Bionic Yarn called "RAW for the Oceans," a collection of denim made from recycled plastic that is found in the ocean. G-Star is recognised for its authentic details and functional attributes, and has become the market leader in the area of innovation and style.