Founded in Amsterdam in 1989, G-Star RAW is a Dutch clothing company. It produces urban clothing, which takes inspiration from vintage military attire from around the world. Such a source can be detected in their special pocket constructions and use of trims.
It is a timeless lifestyle brand which appeals to a large audience and has caught the attention of a number of celebrities, including Pharrell Williams. This is to the extent that in February 2014, Pharrell announced a collaboration between G-Star RAW and his textile company Bionic Yarn called "RAW for the Oceans," a collection of denim made from recycled plastic that is found in the ocean. G-Star is recognised for its authentic details and functional attributes, and has become the market leader in the area of innovation and style.