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Hugo Boss

Shop Boss

Refined Modern Luxury

Being impeccably dressed in every situation

Exquisite materials and highest workmanship

SUCCESS through mastery

Sophisticated, elegant, confident

Shop Boss Green

Active Sportswear

Style meets active life-style and performance

High-quality functional sportswear on and off court

SUCCESS through action

Innovative, dynamic, function

Shop Boss Orange

Distinct casualwear beyond vintageFree-spirited style for the generation on the go

Free-spirited style for the generation on the go

Translating hand-crafted excellence into the world of denim & casual wear

SUCCESS through passion

Lighthearted, authentic, spontaneous

Shop Hugo

The fashion spearhead

Designer clothes for an affordable price

Contemporary design for the urban creatives

SUCCESS through originality

Contemporary, edgy, progressive

With its brand environment, HUGO BOSS addressess to a range of clearly differentiated target groups. In this way, a comprehensive product portfolio is covered comprising of modern classical clothing, elegant eveningwear, relaxed casual fashion, as well as shoes and leather accessories.