The Moschino brand was created by Franco Moschino in 1983, and from its first year, it was a undisputable success. Franco himself had originally desired to be a painter and this is apparent in the resulting way in which the label became known for its innovative, colourful, even eccentrically so, designs. These stood out from the more muted tones of most other contemporary fashion houses and have proved thoroughly enjoyed and appreciated since the establishment of Moschino’s first male line in 1985. It certainly represents high fashion, but does so in a way that also embodies a sense of fun and individuality. The brand is quirky, chic, and incredibly stylish. Each piece is a great investment and by playing with colours, shapes and materials, it both pushes the boundaries of yet epitomises what it means to be fashionable.