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Fashion designer Ralph Lauren's labels have become a symbol of classic American fashion. Athletic inspiration, rustic elegance and smart suiting capture the integrity and roots of Polo. From the inception of his brand, Lauren's preppy shirts, polos and t-shirts were characterized by a moneyed style that evoked the look of English aristocracy, as adapted by the sporty, East-Coast American elite. The designer has created a unique lifestyle that combines new society, old money and country club styling.