Having launched as a shirt specialist in Glasgow in 1987, Ted Baker quickly became the place to buy the best of men's shirting around. The idea for a fashion label came to Ted whilst fishing, and from its origin, Ted Baker has presented a clear, unswerving focus on quality, attention to detail, as well as providing a sense of quirkiness and personality. This gained the brand the title of ‘No Ordinary Designer Label’. At Ted Baker, the approach to marketing the brand remains the same as it was from day one, and that's primarily by word of mouth and an unconventional approach, such as innovative, humorous window displays. That Ted Baker remains one of the only brands to be built into an international designer label without an advertising campaign is testament to the quality and appeal of its clothing. Despite its decision largely not to advertise, Ted Baker is one of the fastest-growing leading lifestyle brands in the UK, has a prominent place on the high-street, and is a prominent brand worldwide.