Versace is iconic beyond its years. Only founded in 1978, it is the Italian fashion company of Gianni Versace, and has come to represent the elegance, style and class of the modern man. The Versace myth is what makes the brand so famous: it is centred on the idea of a world of fashion, glamour and sexinesss. The label’s aesthetic has remained relatively consistent, although, once instated as Head of Design, Donatella Versace has toned down the decadent party image of the label in recent reasons. Special attention has always been paid to the male form with the design of each piece, with Gianni Versace personally trying on every item of a collection during its creation to ensure that it flattered. In addition to being incredible well fitting, a Versace piece is vibrant, highly original, and exceptionally elegant. Versace is truly the crème de la crème of luxury brands.