Versus is the diffusion line of luxury Italian fashion house Versace. Launched in 1989, Versus was actually a gift from Versace founder Gianni Versace to his sister Donatella, who is its co-creative director along with Christopher Kane. The brand was created for those wishing to evolve their own individual style. When Gianni founded Versus, he originally described it as ‘born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge.’ The brand has been welcomed by celebrities and fashion publications alike, particularly those who are tuned into its distinctive rock music inspired style. Clearly, Versus is a brand intending to break boundaries, to redefine ideas of fashion, and to present its customer with the opportunity to own extraordinary clothing.
